{"id":1379,"date":"2021-04-12T20:27:11","date_gmt":"2021-04-12T20:27:11","guid":{"rendered":"https:\/\/an-design.ca\/?p=1379"},"modified":"2021-04-12T20:27:12","modified_gmt":"2021-04-12T20:27:12","slug":"connect-with-your-target-audience-and-build-your-business","status":"publish","type":"post","link":"https:\/\/an-design.ca\/fr\/2021\/04\/connect-with-your-target-audience-and-build-your-business\/","title":{"rendered":"Connect with your target audience and build your business"},"content":{"rendered":"\n

For advertising to be effective, it needs to get to the essence of something its audience knows to be true.<\/em><\/p>Bill Bernbach<\/cite><\/blockquote>\n\n\n\n

Branding that is compelling and relevant to your target audience will create an instant and lasting connection built on trust. Here\u2019s how to do it:<\/p>\n\n\n

    \n
  1. \n

    Understand your buyer\u2019s behaviour<\/h2>\n

    Knowing your audience is about more than demographics. Behaviours and attitudes will offer far richer insights than age, sex, occupation, household income, and education. By understanding how buyers choose products and services, their media habits and how they want to be communicated with means that you can reach them most effectively.<\/p>\n<\/li>\n

  2. \n

    Find your unique voice<\/h2>\n

    How should you speak to your audience for maximum impact? A brand\u2019s voice is not what you say but how you say it; it reveals your personality, playful, corporate, calm, funny or intellectual. Will your brand act as a friend or a mentor to your audience? Once you establish your voice, make sure that you apply it consistently, no matter the channel or medium. It\u2019s what your audience will come to expect.<\/p>\n<\/li>\n

  3. \n

    Create content that gets action<\/h2>\n

    Now that you understand your target audience and have established your brand’s voice, you can create the type of content that will deliver your message AND motivate your audience to action. If your brand is on the quirky and humorous side, creating memes or using short and snappy sentences will be advantageous. If you have a more serious and authoritative style, your brand can produce informative, long-form content, like white papers and opinion pieces; your audience will appreciate the level of detail.<\/p>\n<\/li>\n<\/ol>\n\n\n

    AN Design Communications is a bilingual graphic design studio that can help you build a compelling brand that connects with your audience. We also offer branding and logo design, graphic design solutions, and conference materials. Browse our website to see how we can help your business.<\/p>\n","protected":false},"excerpt":{"rendered":"

    For advertising to be effective, it needs to get to the essence of something its audience knows to be true.<\/p>\n

    Bill Bernbach <\/p>\n

    Branding that is compelling and relevant to your target audience will create an instant and lasting connection built on trust. Here\u2019s how to do it:<\/p>\n

    Understand your buyer\u2019s behaviour <\/p>\n

    Knowing your audience is about<\/p>\n","protected":false},"author":2,"featured_media":1382,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[29,24],"class_list":["post-1379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic-design","tag-branding","tag-design"],"acf":[],"yoast_head":"\nConnect with your target audience and build your business - AN Design Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/an-design.ca\/2021\/04\/connect-with-your-target-audience-and-build-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Connect with your target audience and build your business - AN Design Communications\" \/>\n<meta property=\"og:description\" content=\"For advertising to be effective, it needs to get to the essence of something its audience knows to be true.Bill Bernbach Branding that is compelling and relevant to your target audience will create an instant and lasting connection built on trust. 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